Advance your career in marketing through the development of strategic marketing and research capabilities
This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.